What I Do

How I Help Your Brand Grow

I help soulful businesses grow with strategy that's as personal as your brand. Every plan is built from the inside out — grounded in consumer psychology, crafted from your story, and built for long-term success.

Strategy & Direction (Ongoing)

Strategy-led growth with paid media execution and marketing oversight.

For founders who want senior strategic direction and performance oversight, without outsourcing content execution.

This package focuses on growth strategy, paid media, and marketing direction — ensuring every channel is aligned, intentional, and working toward the same goal.

This is a strategy-led container.
Day-to-day content editing and posting are handled by you or your internal team.

Includes
  • Growth strategy and monthly priority setting
  • Audience research and positioning refinement
  • Content direction and messaging guidance (what to say, where, and why)
  • Meta ads management and optimisation
  • Campaign structure, testing and performance oversight
  • Ongoing performance analysis and strategic adjustments
  • Clear action steps for your team to execute confidently
Outcome

You have a clear strategy, ads that are actively managed, and a marketing system that feels focused, intentional, and measurable — without needing to hand over execution.

Investment

From $1,400 + GST / month

Strategic Direction + Activation Support

Strategic leadership with hands-on execution support.

For founders who want senior strategy inside the business — plus support executing the pieces that matter most.

This package combines ongoing growth strategy and paid media management with hands-on activation across key moments — ensuring execution matches the strategy, not just the plan.

This is a strategy + activation container.
I step into execution selectively, where my involvement creates the biggest impact.

Includes
  • Everything in Strategic Growth Direction
  • Funnel and website audits (direction + improvement recommendations)
  • Copy and creative top-line direction for launches and campaigns
  • Hands-on support with launches, campaigns, and activation moments
  • Content editing and posting where required
  • Cross-channel alignment and performance analysis
  • 3 / 6-month growth planning and priority setting
When do I step into execution?
  • Launches
  • Campaign rollouts
  • Rebrands
  • New offers
  • Big moments where mistakes are expensive
Outcome

You’re not just clear on strategy — key parts of your marketing are actively shaped and executed with you, ensuring quality, consistency, and momentum across channels.

Investment

From $1,700 + GST / month

Embedded Strategic Partner

For a small number of brands who want senior strategic leadership — not just marketing support.

At this level, I operate as a strategic partner inside the business.

I work closely with the founder and team, directing strategy, content, offers and execution — while actively applying consumer psychology and human behaviour to everything we build.

This is where growth stops being limited by what you do — and starts being shaped by how decisions are made, how the brand shows up, and how people respond.

I work in real time with founders to:

  • Refine messaging and on-camera presence
  • Shape content and offers that actually land
  • Identify behavioural patterns that quietly cap growth
  • Adjust strategy and execution as the business scales

This is the most hands-on, high-proximity way of working together.

Includes
  • Everything in Strategy + Activation
  • Fractional growth / CMO-level partnership
  • Active strategic direction across strategy, content, offers and launches
  • Hands-on execution where required
  • Behaviour-led refinement of messaging, content and decision-making
  • Real-time feedback on founder presence, communication and brand voice
  • Ongoing optimisation of growth systems as scale increases
  • High-proximity collaboration with the founder and team
Outcome

You’re not just growing — you’re growing with clarity, confidence, and messaging that’s aligned with how people actually think, feel and act.

Investment

From $2.1k + GST / month

(Trust)

The Process

1

Free Discovery Call We get to know each other and your brand.

2

Proposal & Agreement You receive a tailored offer and sign a work agreement.

3

Brand Mapping & Strategy You complete brand-mapping questions, then I build your branding map + annual growth strategy

4

Teamwork Begins We work together to execute the strategy and grow sustainably

Let’s make some noise & break some rules!

Grow your brand with someone who gives a sh*t!

Surf and Turf

FREE

Strategy Call

Not sure you’re the right fit? Not sure I’m even what you’re looking for- or what you should even be looking for? I get it. Running a business is a whole thing.

That’s why I created the Surf & Strategy call- it’s like an intro chat. We talk for 30 minutes, and you walk away with clarity and an idea of your next step.

That’s it. No strings attached. Just like that.