Surf · Ocean · Lifestyle Brand Owners
Strategy from
the inside.
Surf brands sell identity and belonging, not products. Most of them market like they’re selling a product. I grow and scale surf brands through strategy rooted in psychology, neuroscience, and customer behaviour.
What actually happens.
Not just the numbers. The thinking behind them.
A campaign and paid-media strategy that turned $3K in ad spend into $35K in revenue within one week.
Full case study →followers
A clearer hook and repeatable content direction grew the account by 7K followers in five days.
Full case study →5M views
One strategic hook became a repeatable content system that moved average reach from hundreds to millions.
Full case study →Is this the right fit?
This work is built for founder-led surf, ocean and lifestyle brands that want clearer direction, stronger marketing and a genuine strategic partner.
This is for you if
This probably isn’t for you if
People buy more than the product.
People are not only buying a wetsuit, board, retreat or piece of jewellery. They are buying identity, belonging, ritual and the feeling of being part of something.
The product matters, but it is the way into that feeling. When a brand only talks about features, it misses the reason people care.
The strategy starts with clear marketing fundamentals and a strong interest in why customers choose, trust and buy.
Understand the culture.
Start with what the audience values, notices and refuses to fake.
Understand the customer.
Look at why people choose, hesitate, trust and come back.
Connect the work.
Carry one clear direction through positioning, content, campaigns and paid media.
Three ways to work together.
Every engagement starts with strategy. The difference is how much ongoing direction, channel support and leadership the business needs.
Strategy & Guidance
Senior direction for founder-led brands
You have execution capacity but need senior priorities, messaging and decision support.
For brand owners who have someone to execute, but need senior strategic direction, sharper priorities, and clear guidance on what to say, where to focus, and what to stop wasting energy on. You stop guessing — and your team gets a direction they can actually follow.
Organic + Paid Ads
Strategy, content direction + Meta ads
You need organic direction and Meta ads working as one connected growth system.
For brand owners who need the strategy built properly and the key growth channels moving together. This is where we connect organic direction, campaign messaging, Meta ads, and customer journey so your marketing feels consistent, intentional, and built to convert.
Fractional CMO
Senior growth leadership
You need senior growth leadership embedded across the business, not another task-based contractor.
For founder-led brands that want senior strategic leadership inside the business — not another contractor waiting for instructions. I work embedded with you and your team to direct strategy, content, offers, launches, and execution through a consumer psychology lens.
How we work.
We diagnose the problem, choose the priorities, build what is needed and keep improving it using real performance data.
Diagnose
We look at your positioning, audience, offer, content, ads, website, and current growth blockers so we are not guessing.
Prioritise
We decide what needs to happen first, what can wait, and what is quietly wasting your time, energy, or budget.
Build
We shape the messaging, campaign structure, creative direction, content system, and funnel improvements your brand actually needs.
Optimise
We review the data, refine what is working, cut what is not, and build the next layer of growth with more clarity.
What clients say.
The full words from the founders behind the work.
Osealina Jewellery
"I have been working with Dasi for around 1.5 years now, and the progress we have made with my brand has been incredible. Working with Dasi is always professional, smooth, and reliable. She is highly organised and genuinely invests herself in the brands she works with.
She brings a lot of initiative, creative ideas, and a strong understanding of how to build and communicate a brand's personality. Dasi consistently delivers high quality work and goes above and beyond when needed.
She has successfully grown our Instagram account both organically and through paid advertising campaigns. She independently organises and manages photoshoots, develops content strategies, creates video and photoshoot concepts, and writes scripts for new productions.
One of Dasi's greatest strengths is her ability to work independently while keeping everything aligned with the brand's vision and goals. Her dedication, creativity, and professionalism have been a huge asset to our business, and I highly recommend her.
Mel · Osealina Jewellery
Flow in Cycle
"I hired Dasi to help with my social media and marketing when I was at rock bottom. I was burnt out and ready to give up on my dreams as I felt like I could never get ahead of the algorithm.
Dasi did her research and found the perfect formula to increase engagement and brand awareness. Growing my account from 1500 followers to 18,000 followers in the 6 months we worked together.
Not only that she gave me back my sanity and my love for my business by taking this huge load off my plate. Dasi is professional, adaptable and listens. Which is important when your business is your baby.
I am so grateful for everything and would recommend Dasi to anyone feeling lost and burnt out in their social media.
Annie · Flow in Cycle
SunDaze Surfwear
"Dasi came to me at a time when I was feeling lost, overwhelmed, and honestly didn't know what to do anymore. I was running my business by myself and trying to learn new skills like ads, but I wasn't getting anywhere.
We started working together just for ads, but it quickly became so much more. We were doing weekly calls, brainstorming, strategising, and working through all the things. Dasi has so many great ideas, and she really helped me grow my marketing — but also my confidence to show up online.
I feel like that's what she's really good at: helping small business owners step up their marketing game and teaching them how to step into their power.
Manon · SunDaze Surfwear
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Brands I've worked with
Surfpreneurs Club · 2026
Building a Surf Marketing Business Around Creativity & Strategy
Lessons from building a surf marketing business focused on creativity, AI, strategy, resilience, and lifestyle-driven growth.
Free Resource
Not ready to talk yet?
Start with the Blueprint.
The 5 marketing shifts I use with every surf and lifestyle brand I work with — and the case studies that prove they work. Yours, free.
5 shifts that separate growing brands from stagnant ones
The exact strategic moves I look at when a surf brand isn't converting — and how to fix them.
Real case studies with real numbers
$3k → $35k in one week. +486% sales in 3 months. 3k → 10k followers in 5 days. How they happened.
The psychology behind ads that actually convert
Why surf culture buys identity, not products — and how to build campaigns around that truth.
5 Marketing Shifts
Surf & Ocean
Inspired
Brands
Growth
Blueprint
For brands who'd rather be in the water than stuck guessing at marketing.
Free DownloadCoastal Strategy Studio
Free · 30 minutes · No pitch
The Surf & Strategy Call.
30 minutes. You walk away with a clear picture of what's holding your marketing back and what would actually fix it — whether we work together or not.
No slide deck. No sales pitch. Just a direct conversation about your brand.