Surf · Ocean · Lifestyle Brand Owners
Strategy from
the inside.
You've spent enough time trying to make your marketing feel as strong as the brand you've built. I help surf, ocean, and lifestyle brand owners turn scattered content, unclear ads, and founder overwhelm into strategy that actually moves the business.
Grounded proof
Strategy that shows up in the numbers.
A few examples across organic content, paid media and audience-led growth.
Organic views
Organic content growth through sharper hooks, stronger creative direction and audience psychology.
Organic followers
Follower growth in 7 days through content strategy built around shareability, identity and timing.
Paid media revenue
Revenue generated in one week through Meta strategy, offer clarity and campaign structure.
The ocean is the source of the pull.
Your product is the way in.
Surf marketing works when it respects awe. The ocean creates vastness, risk, ritual and belonging — the emotional charge that makes surf culture feel different from almost any other lifestyle category.
Most brands weaken that by making the product the hero. When the wetsuit, board, retreat or jewellery becomes the source of power, the ocean turns into a backdrop — and surfers can feel when a brand does not get it.
The strongest surf and ocean brands position the product as the vehicle: the thing that helps someone access the feeling, the ritual, the encounter. That is where desire, trust and loyalty are built.
"My ads are running but I'm not seeing real return. I've spent the budget and I genuinely can't figure out why it isn't converting."
"My brand is good — I know that. But the marketing doesn't reflect it. Everything we put out looks like it could belong to anyone."
"I've tried agencies. Every time I end up spending the first month explaining what surf culture actually is. Then the content shows they still didn't get it."
"We have engagement. We have community. But it's not converting into revenue the way it should be, and I don't know what the strategy is supposed to be."
The strategy your brand has been missing — from someone who already knows your world.
Most agencies that claim to work in surf are execution shops with a coastal aesthetic. They manage your content, run your ads, and report the numbers. What they don't do is tell you why it isn't working — and build a strategy that changes that.
I work with founders and brand owners who are done handing over their brand to someone who needs a two-week onboarding to understand the culture. You shouldn't have to explain what makes a surf brand authentic. Your strategist should already know.
My background is in consumer psychology — understanding why people buy, what builds loyalty, and how to build marketing that works at a behavioural level, not just a creative one. Applied to a niche I live and breathe. That combination doesn't exist anywhere else in this market.
01
Strategy-first.
Not an execution agency. Not a content manager. A strategist who builds the direction, then helps execute it — or directs the team that does. The most common reason marketing isn't working isn't the creative. It's the absence of strategy behind it.
02
Consumer psychology.
Understanding why your audience buys — not just who they are. Neuromarketing, behavioural science, and emotional drivers applied to every campaign, every message, every platform decision. This is what separates marketing that converts from marketing that just exists.
03
From the inside.
I don't research your industry before we start. I'm in it. That means you don't spend the first month of a retainer educating your strategist. You spend it building something.
Three ways to work together.
One foundation.
Every engagement starts with strategy. The difference between the offers is how much execution and leadership support sits around that strategy — from guidance and direction, through to organic + paid campaign support, and finally CMO-level partnership inside the business.
Strategy & Guidance
Senior direction for founder-led brands
For brand owners who have someone to execute, but need senior strategic direction, sharper priorities, and clear guidance on what to say, where to focus, and what to stop wasting energy on. You stop guessing — and your team gets a direction they can actually follow.
Organic + Paid Ads
Strategy, content direction + Meta ads
For brand owners who need the strategy built properly and the key growth channels moving together. This is where we connect organic direction, campaign messaging, Meta ads, and customer journey so your marketing feels consistent, intentional, and built to convert.
Fractional CMO
Senior growth leadership
For founder-led brands that want senior strategic leadership inside the business — not another contractor waiting for instructions. I work closely with you and your team to direct strategy, content, offers, launches, and execution through a consumer psychology lens.
How we turn founder overwhelm into a clear growth system.
Brand owners do not need more random ideas. They need a clear way to diagnose what is blocking growth, decide what matters first, build the right pieces, and keep improving based on what the market is telling us.
Diagnose
We look at your positioning, audience, offer, content, ads, website, and current growth blockers so we are not guessing.
Prioritise
We decide what needs to happen first, what can wait, and what is quietly wasting your time, energy, or budget.
Build
We shape the messaging, campaign structure, creative direction, content system, and funnel improvements your brand actually needs.
Optimise
We review the data, refine what is working, cut what is not, and build the next layer of growth with more clarity.
What actually happens.
$3k ad spend into $35,000 revenue in one week. Built from zero — audience research, creative direction, campaign structure. No existing funnel.
followers
Organic content strategy took a surf and lifestyle brand from 2,300 to over 15,000 followers in 7 days. Psychology-driven hooks, not luck.
5M views
Organic content went from roughly 200 views per post to 5 million views through sharper hooks, stronger creative direction, and a strategy built around what the audience actually responds to.
What it feels like
to get supported properly.
Real words from founders who came in burnt out, overwhelmed, and carrying too much alone.
Flow in Cycle
"I hired Dasi to help with my social media and marketing when I was at rock bottom. I was burnt out and ready to give up on my dreams as I felt like I could never get ahead of the algorithm.
Dasi did her research and found the perfect formula to increase engagement and brand awareness. Growing my account from 1500 followers to 18,000 followers in the 6 months we worked together.
Not only that she gave me back my sanity and my love for my business by taking this huge load off my plate. Dasi is professional, adaptable and listens. Which is important when your business is your baby.
I am so grateful for everything and would recommend Dasi to anyone feeling lost and burnt out in their social media.
Annie · Flow in Cycle
SunDaze Surfwear
"Dasi came to me at a time when I was feeling lost, overwhelmed, and honestly didn't know what to do anymore. I was running my business by myself and trying to learn new skills like ads, but I wasn't getting anywhere.
We started working together just for ads, but it quickly became so much more. We were doing weekly calls, brainstorming, strategising, and working through all the things. Dasi has so many great ideas, and she really helped me grow my marketing — but also my confidence to show up online.
I feel like that's what she's really good at: helping small business owners step up their marketing game and teaching them how to step into their power.
Manon · SunDaze Surfwear
Osealina Jewellery
"I have been working with Dasi for around 1.5 years now, and the progress we have made with my brand has been incredible. Working with Dasi is always professional, smooth, and reliable. She is highly organised and genuinely invests herself in the brands she works with.
She brings a lot of initiative, creative ideas, and a strong understanding of how to build and communicate a brand's personality. Dasi consistently delivers high quality work and goes above and beyond when needed.
She has successfully grown our Instagram account both organically and through paid advertising campaigns. She independently organises and manages photoshoots, develops content strategies, creates video and photoshoot concepts, and writes scripts for new productions.
One of Dasi's greatest strengths is her ability to work independently while keeping everything aligned with the brand's vision and goals. Her dedication, creativity, and professionalism have been a huge asset to our business, and I highly recommend her.
Mel · Osealina Jewellery
Swipe to read the next founder story
Surfpreneurs Club · 2026
Building a Surf Marketing Business Around Creativity & Strategy
Lessons from building a surf marketing business focused on creativity, AI, strategy, resilience, and lifestyle-driven growth.
See what strategy actually looks like in action.
Real campaigns, real brands, real numbers. Not mood boards.
Built for brand owners who are done settling.
If any of these sound like you, we'll probably work very well together.
This is for you if
This probably isn't for you if
Brands I've worked with
Free Resource
Not ready to talk yet?
Start with the Blueprint.
The 5 marketing shifts I use with every surf and lifestyle brand I work with — and the case studies that prove they work. Yours, free.
5 shifts that separate growing brands from stagnant ones
The exact strategic moves I look at when a surf brand isn't converting — and how to fix them.
Real case studies with real numbers
$3k → $35k in one week. +486% sales in 3 months. 3k → 10k followers in 5 days. How they happened.
The psychology behind ads that actually convert
Why surf culture buys identity, not products — and how to build campaigns around that truth.
5 Marketing Shifts
Surf & Ocean
Inspired
Brands
Growth
Blueprint
For brands who'd rather be in the water than stuck guessing at marketing.
Free DownloadCoastal Strategy Studio
Free · 30 minutes · No pitch
The Surf & Strategy Call.
30 minutes. You walk away with a clear picture of what's holding your marketing back and what would actually fix it — whether we work together or not.
No slide deck. No sales pitch. Just a direct conversation about your brand.
Limited spots available each month
Surf brand marketing strategy and Meta ads consulting — Torquay, Australia. Strategy from the inside. Surf brand marketing strategy for founders who are done explaining surf culture to agencies.
surf brand marketing strategist Australia" or "marketing strategy for surf brands.
Surf brand marketing strategy and Meta ads consulting — Torquay, Australia. Strategy from the inside. Surf brand marketing strategy for founders who are done explaining surf culture to agencies.
surf brand marketing strategist Australia" or "marketing strategy for surf bra