Creative Portfolio
This portfolio brings together the campaigns, content systems, creative direction, and growth strategy I’ve built across surf, ocean, lifestyle, wellness, and founder-led brands. Some projects were built around paid media. Some around organic growth. Some around turning scattered marketing into a clearer system. The common thread is strategy first — understanding the audience, shaping the message, and building marketing that actually makes the brand easier to trust, follow, and buy from.
Who I am
A marketing strategist built for surf, ocean & lifestyle brands.
This work is built on two things that rarely exist together. A deep, ongoing investigation of the surf, ocean, and lifestyle space: the culture, the consumer psychology, what drives purchase, what builds loyalty. And a formal background in neuromarketing and consumer behaviour. Strategy that comes from the inside.
The approach starts with understanding, not execution.
Most marketing starts with what to post or which ads to run. This starts further back. With why the audience buys, what they are actually seeking when they reach for a surf or lifestyle brand, and what the business needs the marketing to achieve. The strategy comes from that read.
- Surf industry depth. Already inside it, not researched before the first call. The culture, the consumer, the visual language, and what trust looks like in this space.
- Consumer psychology first. Every campaign, message, and platform decision is built on understanding what drives purchase behaviour, not just what looks good.
- Strategy before execution. The question is never "what should we post?" It starts with what the brand needs to be known for, what the audience needs to believe, and what the marketing needs to create.
- Connected, not fragmented. Positioning, content direction, campaigns, and consumer psychology working as one system, so the brand feels right and performs.
Built for brands that understand culture is not a marketing tactic. It is the foundation.
Founder words
What it feels like
to get supported properly.
Real words from founders who trusted me with their brand, their growth, and the messy middle of building something.
Flow in Cycle
"I hired Dasi to help with my social media and marketing when I was at rock bottom. I was burnt out and ready to give up on my dreams as I felt like I could never get ahead of the algorithm.
Dasi did her research and found the perfect formula to increase engagement and brand awareness. Growing my account from 1500 followers to 18,000 followers in the 6 months we worked together.
Not only that she gave me back my sanity and my love for my business by taking this huge load off my plate. Dasi is professional, adaptable and listens.
Annie · Flow in Cycle
SunDaze Surfwear
"Dasi came to me at a time when I was feeling lost, overwhelmed, and honestly didn't know what to do anymore. I was running my business by myself and trying to learn new skills like ads, but I wasn't getting anywhere.
It quickly became so much more than ads. Dasi has so many great ideas, and she really helped me grow my marketing — but also my confidence to show up online.
That's what she's really good at: helping small business owners step up their marketing game and teaching them how to step into their power.
Manon · SunDaze Surfwear
Osealina Jewellery
"The progress we have made with my brand has been incredible. Working with Dasi is always professional, smooth, and reliable.
She brings initiative, creative ideas, and a strong understanding of how to build and communicate a brand's personality. She independently organises photoshoots, develops content strategies, and writes scripts for new productions.
Her ability to work independently while keeping everything aligned with the brand's vision is truly impressive. A huge asset to our business.
Mel · Osealina Jewellery
In the press
Surfpreneurs Club · 2026
Building a Surf Marketing Business Around Creativity & Strategy
A deeper look into building a surf-focused marketing business around strategy, creative freedom, AI, resilience, and lifestyle-led growth.