What I Do
How I Help Your Brand Grow
I help soulful businesses grow with strategy that's as personal as your brand. Every plan is built from the inside out — grounded in consumer psychology, crafted from your story, and built for long-term success.
Brand & Audience Strategy That Feels Personal
Forget generic templates. We’ll dive deep into your dream customer, decode what makes them tick, and map your brand so every post, ad, and email feels like it was made just for them.
Organic Marketing That Makes You Matter
Likes are cheap. Loyalty is priceless. I create content that stops the scroll, sparks emotion, and keeps people coming back. From IG to TikTok to email, it’s not about feeding the algorithm — it’s about building a tribe.
Paid Ads That Don’t Suck
I don’t blast ads and hope for the best. I build campaigns that hit where it counts - the way people scroll, think, and buy. Psychology-backed, results-driven, and never pushy. Because clicks don’t mean shit if they don’t convert.
Website & Funnel Optimization That pays the bills
Pretty websites don’t pay the bills. I make sure yours not only ranks and loads fast, but also guides visitors straight to action - turning browsers into buyers, and buyers into believers.
Content That Cuts Through the Noise
Your brand deserves more than “aesthetic.” I create visuals, reels, and words that tell your story, feel real, and actually convert. No filler. No fluff. Just content that works.
Partnerships That Open Real Doors
In my world, brands don’t grow alone. I connect you with surf, lifestyle, and wellness brands that make sense- creating collabs that get exposure, build community, and generate momentum. Real growth. No forced vibes.
Project-Based Services (Short-Term)
Launch Accelerator
For when something big is coming — a new product, retreat, or campaign. I jump in to shape the strategy, get your content lined up, and make sure your launch actually lands.
What’s included:
- Brand + product positioning
- Messaging and launch story
- Content brief for your team/photographer
- Creative direction + photoshoot coordination
- Paid ads setup & management
- Website optimization suggestions
- Launch + nurture newsletters
- 3-month content & social plan
- Post-launch performance report
Prices starting at: AUD $5,000
Reel Packs (Content Creation)
Custom, scroll-stopping short-form videos built for your brand. Perfect for testing Reels/TikTok without a big commitment.
Options:
- 1 Reel Pack → AUD $250
- 3 Reel Pack → AUD $650
- 5 Reel Pack → AUD $900
Prices starting at: AUD $250
Growth Roadmap Program (3 months)
This is like having a strategist in your back pocket. I build you a tailored roadmap with goals, KPIs, and improvements, then guide your team week by week to stay on track. It’s structure + accountability without the cost of a full-time hire.
What’s included:
- Growth roadmap with clear KPIs
- Weekly 45-min strategy calls
- Bi-weekly strategy docs with feedback & improvements
- Insights workshop: “How to read your analytics in 5 mins”
Prices starting at: AUD $3,500
Strategy Coaching (90 minutes)
One focused session where you walk away with a clear action plan — no fluff, no long commitment.
Options:
- Single session → AUD $200
- 3-session bundle → AUD $550
Prices starting at: AUD $200
Long-Term Partnerships
Ignite (Starter Package)
For brands who want consistency and clarity without going all-in.
What’s included:
- Branding & tone of voice workshop
- Audience research + targeting insights
- Organic growth plan (document)
- Monthly content calendar (light version: ideas + directions)
- Bi-weekly progress check-ins (30 min)
- 8 posts/month (around 2 per week — you can add more if you want)
Prices starting at: AUD $750/month
Accelerate (Growth Package)
For brands ready to scale, launch campaigns, and get serious with content.
What’s included:
- Everything in Ignite
- Weekly 1h strategy sessions
- Full content calendar (with visuals + captions)
- Paid ads strategy document
- Paid ads setup + initial monitoring
- Content creation assistance
- 12 posts/month (around 3 per week — you can add more if you want)
Prices starting at: AUD $1,000/month
Thrive (Partner Package)
Your full marketing partner — I act as your marketing department, aligning growth across all channels.
What’s included:
- Everything in Accelerate
- Ongoing paid ads management + optimisation
- Ongoing content creation support (creative direction, UGC sourcing, editing)
- Community management guidance
- Monthly analytics report + scaling recommendations
- 16–20 posts/month (4–5 per week — you can add more if you want)
Prices starting at: AUD $1,400/month
(Trust)
The Process
1
Free Discovery Call We get to know each other and your brand.
2
Proposal & Agreement You receive a tailored offer and sign a work agreement.
3
Brand Mapping & Strategy You complete brand-mapping questions, then I build your branding map + annual growth strategy
4
Teamwork Begins We work together to execute the strategy and grow sustainably
Let’s Paddle towards success together, with me, and all the other brands in the FAM!