Welcome to
Coastal Strategy Studio
Fractional CMO & Brand Strategist for ~
Surf , Ocean & Lifestyle Brands
Strategy rooted in human psychology & consumer behaviour — personalised to you and built for your audience.
Should you keep reading?
This is for you if….
You have a big vision for your brand, but need structure, clarity, and a plan to get there.
You believe in what you’re building and are ready to show up consistently ~ not just when motivation hits.
You don’t want copy-paste marketing or quick hacks, but a strategy that actually fits your business, lifestyle, and long-term goals.
You're ready for strategy that's built on data, psychology, and real industry knowledge ~ not trends
This isn’t marketing for vanity metrics.
It’s behavioural psychology and neuroscience turned into strategy ~ built to move people and grow businesses.
CLARITY
STRATEGY
GROWTH
The Strategist
Strategy-led growth with paid media execution and marketing oversight.
For founders who want senior strategic direction and performance oversight, without outsourcing content execution.
This package focuses on growth strategy, paid media, and marketing direction — ensuring every channel is aligned, intentional, and working toward the same goal.
This is a strategy-led container.
Day-to-day content editing and posting are handled by you or your internal team.
Includes:
- Growth strategy and monthly priority setting
- Audience research and positioning refinement
- Content direction and messaging guidance (what to say, where, and why)
- Meta ads management and optimisation
- Campaign structure, testing and performance oversight
- Ongoing performance analysis and strategic adjustments
- Clear action steps for your team to execute confidently
Outcome:
You have a clear strategy, ads that are actively managed, and a marketing system that feels focused, intentional, and measurable — without needing to hand over execution.
Investment: From $1,400 + gst / month
Services -
How we work together?
Every way of working starts with the same strategic foundation.
What changes is how hands-on I am with execution.
The Builder
Strategic leadership with hands-on execution support.
For founders who want senior strategy inside the business — plus support executing the pieces that matter most.
This package combines ongoing growth strategy and paid media management with hands-on activation across key moments — ensuring execution matches the strategy, not just the plan.
This is a strategy + activation container.
I step into execution selectively, where my involvement creates the biggest impact.
Includes:
- Everything in Strategic Growth Direction
- Funnel and website audits (direction + improvement recommendations)
- Copy and creative top-line direction for launches and campaigns
- Hands-on support with launches, campaigns, and activation moments
- Content editing and posting where required
- Cross-channel alignment and performance analysis
- 3 / 6-month growth planning and priority setting
When do I step into execution?
- launches
- campaign rollouts
- rebrands
- new offers
- big moments where mistakes are expensive
Outcome:
You’re not just clear on strategy — key parts of your marketing are actively shaped and executed with you, ensuring quality, consistency, and momentum across channels.
Investment: From $1,700 +gst / month
Your Fractional CMO
For a small number of brands who want senior strategic leadership — not just marketing support.
At this level, I operate as a strategic partner inside the business.
I work closely with the founder and team, directing strategy, content, offers and execution — while actively applying consumer psychology and human behaviour to everything we build.
This is where growth stops being limited by what you do — and starts being shaped by how decisions are made, how the brand shows up, and how people respond.
I work in real time with founders to:
- refine messaging and on-camera presence
- shape content and offers that actually land
- identify behavioural patterns that quietly cap growth
- adjust strategy and execution as the business scales
This is the most hands-on, high-proximity way of working together.
Includes:
- Everything in Strategy + Activation
- Fractional growth / CMO-level partnership
- Active strategic direction across strategy, content, offers and launches
- Hands-on execution where required
- Behaviour-led refinement of messaging, content and decision-making
- Real-time feedback on founder presence, communication and brand voice
- Ongoing optimisation of growth systems as scale increases
- High-proximity collaboration with the founder and team
Outcome:
You’re not just growing — you’re growing with clarity, confidence, and messaging that’s aligned with how people actually think, feel and act.
Investment: From $2.1k+gst / month
Helping you create sustainable growth through strategic marketing and personalized service
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Helping you create sustainable growth through strategic marketing and personalized service -
Want a plan made just for you?
JOIN THE FAMILY-
No thanks, I’ll keep scrolling for now…
A different way of working~
I don’t market these industries from the outside — I’m part of them.
I am your audience. I live this space every day, which means I don’t have to guess what will land, what will feel off, or what people will scroll past.
I think in systems and long-term direction. Consumer psychology guides every decision — but always grounded in what's real, achievable, and built to last.
I choose to work with founder-led brands that align and complement one another, because growth compounds when it’s shared. The goal isn’t just better marketing — it’s building brands people genuinely connect with, and businesses that are built to last.
Surf and Turf
FREE
Strategy Call
Not sure you’re the right fit? Not sure I’m even what you’re looking for- or what you should even be looking for? I get it. Running a business is a whole thing.
That’s why I created the Surf & Strategy call- it’s like an intro chat. We talk for 30 minutes, and you walk away with clarity and an idea of your next step.
That’s it. No strings attached. Just like that.
Contact Me
Interested in working together? Fill out some info and I will be in touch shortly. I can’t wait to hear from you!