Coastal Strategy Studio · Creative Portfolio
Strategy, creative direction & AI-powered marketing for surf & lifestyle brands.
Helping surf, ocean, and lifestyle brands get found, get followed, and get bought — through smarter strategy, stronger creative, and marketing that actually converts.
Let's talk → See my work ↓Coastal Strategy Studio
Fractional CMO · Brand Strategist · Surf Coast, VIC
Your brand deserves marketing that feels like it belongs — not something generic bolted on from the outside. That's what I build.
I use sharp strategy, paid media, AI-powered systems, and consumer psychology to help brands grow faster with less wasted spend, clearer messaging, and content that actually converts.
I don't just study your audience — I am your audience. So your marketing connects from day one, without the usual guesswork.
Who I am
A marketing strategist built for surf, ocean & lifestyle brands.
I'm Dasi, founder of Coastal Strategy Studio — a strategy-led marketing consultancy helping surf, ocean, lifestyle, wellness, and founder-led brands grow with clearer positioning, stronger content direction, smarter campaigns, and marketing that actually feels connected to the brand.
The difference is I don't treat your brand like a generic marketing account.
A lot of marketers can run ads, post content, or build a calendar. My work goes deeper than that. I look at the audience, the psychology behind why people buy, the culture around the brand, and the business model behind the marketing — so the strategy is not just pretty, it has a reason.
- No culture gap. Your marketing feels authentic from day one because I already live inside the surf, ocean, and lifestyle space — no ramp-up, no missed nuance, no generic messaging.
- Clarity before content. You'll know exactly what your brand needs to be known for and why — before a single post goes live. That's how marketing stops feeling scattered.
- Creative that converts. Your brand looks and feels premium while actually driving results — because content, storytelling, Meta ads, and consumer psychology all work together, not in silos.
- A real partner, not a vendor. You get strategic direction, honest feedback, and momentum — without losing the soul of what makes your brand yours.
Built for brands that care about culture, community, clarity and long-term growth.
The edge
What makes this different.
Consumer Psychology
Your audience doesn't buy features — they buy feelings, confidence, and belonging. Every campaign is built around understanding why people actually purchase, so your marketing moves people to act, not just scroll.
AI-Powered Systems
Get the output of a full marketing team without the overhead. Custom AI agents handle research, reporting, and content systems — so you move faster, spend less, and still get senior-level strategy behind every decision.
From the Inside
No onboarding period. No explaining what makes surf culture tick. I live on the Surf Coast and I am your customer — so your marketing lands right from day one, with zero ramp-up time.
The work
What I do
PPC
(Meta, Google, TikTok)
Turn ad spend into consistent revenue with campaigns built around how your audience actually thinks, scrolls, and buys.
View work →
Content
Creation
Content that stops the scroll and builds trust — so your brand stays top of mind when people are ready to buy.
View work →
Organic Marketing
& Business Growth
Grow your audience and your revenue without burning cash on ads — through positioning, systems, and content that compounds.
View work →Partnered with
& a few more not listed here.
Recent wins
Recent client work highlights
What founders are saying
Don't take it from me —
take it from them.
Real words from founders who trusted me with their brand, their growth, and the messy middle of building something.
Flow in Cycle
"I hired Dasi to help with my social media and marketing when I was at rock bottom. I was burnt out and ready to give up on my dreams as I felt like I could never get ahead of the algorithm.
Dasi did her research and found the perfect formula to increase engagement and brand awareness. Growing my account from 1,500 followers to 18,000 followers in the 6 months we worked together.
Not only that she gave me back my sanity and my love for my business by taking this huge load off my plate. Dasi is professional, adaptable and listens.
Annie · Flow in Cycle
SunDaze Surfwear
"Dasi came to me at a time when I was feeling lost, overwhelmed, and honestly didn't know what to do anymore. I was running my business by myself and trying to learn new skills like ads, but I wasn't getting anywhere.
It quickly became so much more than ads. Dasi has so many great ideas, and she really helped me grow my marketing — but also my confidence to show up online.
That's what she's really good at: helping small business owners step up their marketing game and teaching them how to step into their power.
Manon · SunDaze Surfwear
Osealina Jewellery
"The progress we have made with my brand has been incredible. Working with Dasi is always professional, smooth, and reliable.
She brings initiative, creative ideas, and a strong understanding of how to build and communicate a brand's personality. She independently organises photoshoots, develops content strategies, and writes scripts for new productions.
Her ability to work independently while keeping everything aligned with the brand's vision is truly impressive. A huge asset to our business.
Mel · Osealina Jewellery
In the press
Surfpreneurs Club · 2026
Building a Surf Marketing Business Around Creativity & Strategy
A deeper look into building a surf-focused marketing business around strategy, creative freedom, AI, resilience, and lifestyle-led growth.
Let's talk about
what you're building.
Whether it's a brand partnership, a project, or just a conversation about where your marketing should go next — I'd love to hear from you.
Reach me directly: Dasi.granola.surf@gmail.com